Modernization of the brand image and branding of the events: CRIAQ

Modernization of the brand image and branding of the events: CRIAQ

The context 

Heko-Innovitech’s communicationteam was mandated to modernize the brand image of CRIAQ. We also took care of creating a new branding for all the events organized by the consortium.   

The achievements 

Following the definition of objectives in line with CRIAQ’s new vision, the communications team created the branding for the consortium’s events under the brand banner: RDV or Rendez-vous (name and logo creation) 

  • its positioning (language elements and description) 
  • its deployment on various communication media (website, newsletters, social networks, promotional documents and others). 
Info
Client

CRIAQ

Date

2018 à maintenant 

Category:

Communication, Marketing

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