The context
Optonique, the Quebec center of excellence in photonic optics, wished to promote the sector’s technological capabilities and applications to its audiences and mandated Heko-Innovitech with the production of a promotional video.
The achievements
Heko-Innovitech was involved from the very beginning of the project by designing the video according to the needs stated by Optonique.
Heko-Innovitech:
- identified the objectives, the different stakeholders and the key messages
- created a slogan and a detailed scenario
- coordinated the video production
