Background
In 2018, Innovitech identified an untapped niche sector with high potential: artificial intelligence applied to the space industry. Several large companies are beginning to integrate this technology into their development and applications are emerging such as autonomous decision making, medical assistance for astronauts, anomaly detection, etc., but the bridges between the two industries are lacking. For this reason, Innovitech decided to partner with Euroconsult to create AIxSPACE, the very first AI event dedicated to space in Canada.
At the beginning of 2019, Heko-Innovitech’s event, marketing and communications team launched the strategic planning and design of this new major event in Canada that will hold its first edition in June 2020 in Montreal. The team is in charge of creating a new brand and graphic identity, building the communication strategy and its execution, planning and managing all logistical aspects of the event.
In May 2020, the team decided to postpone the event to 2021 and to switch to 100% virtual to adapt to the challenges posed by the pandemic.
The achievements
- Creation of a new brand
- Creation of the event’s graphic identity
- Construction and implementation of the communication strategy
- Construction of a client / participant base
- Planning and management of all logistical aspects of the event
- Building the sponsorship plan and finding sponsors
- Building the program
- Switching from a face-to-face event to a 100% virtual one
- Renegotiation of all contracts
- Keeping the commitment of our partners, speakers and participants
- Training of the teams to manage a virtual event
- Modification of the program
- Finding the right virtual event tools and setting up the online event
- Video creation and editing: training and conference videos
- National and international marketing campaigns
- Management of live and semi-live conferences
The results
- 336 participants from 4 different continents
- 100% of our 38 partners confirmed their participation in virtual
- 50+ international speakers
- A participation rate of more than +85%
- Presentations and conferences were viewed more than 2,500 times
- + 800,000 impressions on social networks
- + 30 articles in the press
- 100% of survey respondents said they would like to attend the next edition of the event
